Source URL: https://substack.com/browse/business/post/152028693
Summary
- Silver Bulletin is the #3 Substack newsletter in the U.S. Politics category, with a staff of two people.
- The success of Silver Bulletin is attributed to its articles/newsletters/blog posts, which generate half of the paid subscriptions and two-thirds of overall subscriptions.
- Nate Silver shares his tips for a successful newsletter, including the importance of consistent blogging and regular content production.
- Stretching singles into doubles involves optimizing headlines, ledes, preview images, and social media promotion to maximize engagement and subscriptions.
- Timely and differentiated content, particularly during major news events, can lead to significant subscriber growth.
- Taking a measured and thoughtful approach to writing, including outlining and editing, is essential for producing high-quality content.
- A nose-to-tail approach to the newsletter involves utilizing all ideas and scraps of content, while also being willing to abandon ideas that aren't working.
- Writing well quickly is a valuable skill for maximizing productivity and maintaining reader engagement.
- Building a successful newsletter takes time and requires a long-term perspective, with subscriber numbers often growing steadily over months and years.
Mind Map
mindmap
root((Key Concepts for a Successful Substack))
(Always Be Blogging)
(Produce blog posts regularly)
(Stretch singles into doubles)
(Focus on headlines, ledes, preview images, and social media promotion)
(Home runs come from timely, differentiated content)
(Offer unique expertise on a topic)
(Measure twice and cut once)
(Think about the post before writing)
(Take a nose-to-tail approach to the newsletter)
(Use all ideas and scrap material)
(Writing well quickly is essential)
(Write clean copy relatively quickly)
(Play the long game)
(Building awareness takes time)